The International Journal of Professional Management - ISSN 20422341
Strategic Marketers' Engagement with Privacy and Security Challenges in the New Rooms of a Potential Smart Home of 2050
Volume 13, Issue 3, May 2018
Raj Sachdev
B.Com, B.A.S. (Hons), LL.B (Hons), MBA, LL.M (magna cum laude), DBA
Abstract
This article examines the privacy and security concerns raised by consumers relating to the new bedroom, kitchen, living room and bathroom of a potential smart home of 2050, and recommends practical marketing strategies for marketers to engage with these continuing challenges. It should be read in conjunction with the article entitled: Article 1: Towards New Rooms in a potential Smart Home of 2050 through Strategic 'Value Creation' published in The International Journal of Professional Management (Volume 13, Issue 2).
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