The International Journal of Professional Management - ISSN 20422341
A Conceptual Study on the Impact of Corporate Social Responsibility on Customer Loyalty: A Perspective of the Banking Industry in Malaysia
Volume 13, Issue 4, August 2018
Goh Lee Cheng
DBA candidate, IPE School of Management, Paris.
B8-08, Oasis Square 2, Jalan PJU 1A/7A, Ara Damansara, 47301, PJ, Malaysia
Tel: +60126033661
alazgoh@gmail.com
William CHUA
PhD (Mgmt), MBA, BSc (Maths/Ed), MMIM, MIIKM, Honorary Fellow
Professor and Doctoral Supervisor, IPE Management School, Paris
Abstract
Consumers nowadays are demanding that companies change the way they conduct their businesses and take an active role in addressing environmental, social and economic issues. Corporate Social Responsibility (CSR) has taken its place in today’s corporate world, and a bad reputation socially and environmentally can create serious negative effects on the overall image of the company. Consumers are critical and want to spend their money on products from companies that follow ethical practices that meet their own beliefs.
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