The International Journal of Professional Management - ISSN 20422341
Consumer Perception Towards Green Cosmetic Products in Oman
Volume 14, Issue 1, February 2019
Dr. Prasad Begde
Assistant Professor, Business Administration Department, Sur University Collage, Sur, Sultanate of Oman
Abstract
Nowadays people are conscious about health, safety and the environment, so green products make a more sustainable and profitable business and research is the need of the hour. This research looks at the perception of non-users, the main purpose being identifying and prioritising the factors influencing preference for green products, mainly cosmetics. I used ANOVA for data obtained from 30 respondents from Oman who did not use green cosmetic products.
Key Words: Green cosmetic products, Consumer perception.
To View Full Article, Please Login
Contemporary Case Studies
Conferences
Management Tips
articles of interest
Websites of Interest
Book Reviews
Editor's Message
Home|Editorial Board|Author Guidlines|Authors|Subscription|Privacy Policy
Copyright 2010 All Rights Reserved.
International Professional Managers Association
5 Starnes Court, Union Street, Maidstone, Kent ME14 1EB. England. UK