The International Journal of Professional Management - ISSN 20422341
Factors that Influence Tourists for the Selection of Hotels in China
Volume 16, Issue 2, 2021
Seevali Fernando
DBA Candidate (IPE Management School, Pole Paris Alternance)
Master of Business Information Technology (MBIT), RMIT University
Tel: +6597897969,
seevali@mac.com
Dr. Selvamalar Ayadurai
Ph.D (Political Science) National University of Malaysia (UKM), MBA (Management) University of Bath U.K, Ph.D and DBA Dissertation Supervisor, Examiner, Lecturer.
Tel: +6012 2396 547,
drmalar@cbct.my
Abstract
Several scholarly articles are available on the factors that influence the choice of hotel by tourists, but the focus has not been specifically on China. As this study is about hotel choice in China, it should help hoteliers to understand types of tourist hotels and habits of travellers. This may help them to create better products and services and attract and satisfy tourists.
While the development of China's domestic tourism industry is attracting more and more interest from Chinese consumers, little has been done to define Chinese consumers' sentiment towards different hotel brands. With the influx of foreign hotel groups, competition between national and international brands is increasingly fierce. The Chinese hotel industry has been criticised for not providing high-quality services in accordance with international standards. Moreover, the tourists seem to have stereotypical notions of good service quality in both western and Chinese hotels through already established standards. It is said that tourists are more likely to negatively comment on Chinese brands than western and other global brands in terms of service quality, although there is little empirical evidence to support this view.
The current research is important because it will help reveal the views and opinions about the Chinese hotel industry. By analysing tourists’ perceptions, it is possible to identify the main criteria and detailed characteristics that lead to Chinese consumer satisfaction and dissatisfaction with the quality of services.
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