The International Journal of Professional Management - ISSN 20422341
Factors Affecting Acceptance Of Islamic Retail Banking In Malaysia: A Case Study On Maybank Islamic Berhad
Volume 16, Issue 5, 2021
Dato' Dr Jelani bin Hamdan
DBA (IPE, Pole Paris Alternance),
IEMBA (Paris School of Management),
LL.B (Hons) IIU, Malaysia
Tel: +60166826888
Email: jelanihamdan@gmail.com
William Chua
PhD (Mgmt) (MMU), MBA (Henley, Brunel U. UK), BSc (Maths/Ed) (USM), MMIM, MIIKM, Honorary Fellow (IPMA, UK). Professor and DBA Examiner, IPE,
Pole Paris Alternance.
Abbreviations
MIB - Maybank Islamic Berhad
TPB - Theory of Planned Behaviour
TRA - Theory of Reasoned Action
IDT - Innovation Diffusion Theory
Summary Purpose
This research is to explore applicability of Theory of Planned Behaviour (TPB) and Theory of Reasoned Action (TRA) to clarify factors affecting acceptance of Islamic retail banking in Malaysia, as past researchers have just often applied only Innovation Diffusion Theory (IDT). Likewise, past researchers have led related exploration in different nations like Indonesia, Ghana, UAE and Pakistan, yet not in the context of Malaysia. Additionally, past researchers have led related researches in Malaysia, yet not with the identified research problems. Current exploration will test application of TPB, TRA, and IDT in setting of factors affecting acceptance of Islamic retail banking in Malaysia. Commitments of current research further foresee purchasers' intentions and behaviours of acceptance of Islamic retail banking in Malaysia are affected by religious beliefs, social pressure, cost-benefit, advertising influence.
Research Limitations
The findings of this research are limited to identified problems that hindered customers’ acceptance of Islamic retail banking in Malaysia, through interviews with customers, both Muslim and non-Muslim, young adults and seniors, who visit the physical branch of MIB in Kota Kinabalu, Sabah, Malaysia.
Originality/ Value
This study may help the Malaysian government, managers of Islamic retail banks, and investors to comprehend whether an expansion of religious images in banking advertisements influence the target market towards accepting Islamic retail banking in Malaysia.
Research limitations/implications.
This study is limited only to the cultural context in both the Middle East and the West.
Key words;
Islamic retail banking in Malaysia, Religious beliefs, Social pressure, Cost-benefit, Advertising influence
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