The International Journal of Professional Management - ISSN 20422341
Altruism or Self-Interest: The use of storytelling by leaders to achieve organisational aims and objectives - An Exploratory Study of 20 Leaders in the Private AND Third Sectors
Volume 12, Issue 4, July 2017
Sarah Mitton
storyjams@outlook.com
Sarah has worked in national and international project management roles. Her interest in leadership storytelling stems from supporting and developing the practice of social entrepreneurs. She recently graduated from the University of Worcester with a Distinction in her Leadership and Management MBA, being awarded the Lloyds Bank Prize for PG Excellence for her thesis exploring the role of storytelling in leadership practice across the third and private sectors (of which this paper is a shortened version). Sarah now runs her own creative agency, Rhubarb Rhubarb, which focuses on storytelling as tool to create social change.
"Leaders affect our understanding of what is possible and desirable through the stories they tell and embody"
Mead (2014)
Abstract
Organisational storytelling is currently under-researched but is becoming increasingly relevant by those that recognise it. This exploratory study provides an empirical contribution to this research, and fills a gap in assessing the role of sector on the aims and objectives sought through organisational storytelling. The study further explores the impact of altruism and self-interest on stories, an area currently unexplored.
Key words
Altruism, Self-interest, Third Sector, Private Sector, Storytelling, Story, Narrative, Leadership
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