The International Journal of Professional Management - ISSN 20422341
Investigating Factors Impeding Online Grocery Shopping (OGS) Intention Among Urban Gen-Y Females In Malaysia
Volume 15, Issue 2, January 2020
Sivagami Balasundram
DBA candidate (IPE, Pole Paris Alternance),
MEc (UPM), BEc (UM), Malaysia,
Tel: 016-6965343, sintha_bakaa@yahoo.co.in
William CHUA
PhD (Mgmt) (MMU), MBA (Henley), BSc (Maths/Ed) (USM),
MMIM, MIIKM, Honorary Fellow (IPMA, UK).
Professor and DBA Examiner, IPE, Pole Paris Alternance.
Abbreviations
Summary
Purpose
Due to the advancement of today’s technology, online grocery shopping (OGS) is getting more and more attention and gaining its market share in the food retail industry in Malaysia. There have been many studies into the determinants of buying intentions in this sector. This study uses the Theory of Planned Behaviour and Technology Acceptance Model (TAM). The focus is why Gen-Y women who are familiar with online shopping do not choose this for groceries, despite the benefits such as convenience, time saving, and discounted prices.
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