The International Journal of Professional Management - ISSN 20422341
Global Strategy Development
Volume 15, Issue 3, January 2020
Fernando Kevin Vince
PhD, DBA, MBA, MBus(Prof Acc), MSc, BA, FIPA
Introduction
The twin forces of ideological change and technological revolution are making every industry a global industry and every business a knowledge business (Gupta & Govindarajan 2004). While the internet has accelerated the globalisation of competition, the idea of a fully globalised, integrated and homogenised future is not likely. A more likely outlook is a semi-globalised foreseeable future (Ghemawat 2007). As organisations globalise, trying to apply management practices uniformly across geographies is a fool’s errand. Most universal truths about management play out differently in different contexts (Khanna 2014). Globalisation adds complexity due to volatility and uncertainty making it impossible for any single executive or small executive team to develop strategy and come up with all the right answers.
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