The International Journal of Professional Management - ISSN 20422341
Analysing Factors Influencing International Market Performance for a Sigma Base Oil Company
Volume 15, Issue 5, October 2020
Nandakumar Supramaniam (nan.fluids@gmail.com)
IEMBA (ESGCI, Paris) (Mantissa College)
No 70, Jalan Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur
William CHUA
PhD (Management) (MMU), MBA (Henley), BSc (Maths/Ed) (USM), MMIM, MIIKM,
Honorary Fellow (IPMA, UK), Professor and Doctoral Supervisor, IPE management School, Paris.
Summary
The main focus of this research project was to analyse the contributing factors influencing international market performance of Sigma base oil company. This is essential to grow and sustain the international base oil business in the upstream drilling fluid market. A conceptual framework was used to expand into relationships between the independent variables (product price, product quality, leadership style, distribution channel and host country regulations). The dependent variable was the market performance of Sigma base oil company.
The subjects of the research were employees of an oil and gas industry, male and female, aged 21-60, with experience in the industry ranging from less than one year to more than ten years.
Data was collected using questionaire survey consisting of open-ended questions to elicit specific responses for quantitative content analysis. The study used both primary data and secondary information. The primary data was collected by distribution of questionaires survey from mid March to end of April to ninety random employees from which fifty responded. The secondary data was gathered from management as well as industry analysis reports from the company headquarters.
The outcome of the study findings demonstrated that all five independent variables have an association and significant inter-relationship with the international market performance of the company. As a conclusion, product price and distribution channels have been identified as showing high correlation values and a strong positive inter-relationship with the dependent variable, international market performance.
H0 is not valid due to significance (2 tailed) of H1-H5 is below 0.05. All hypotheses, H1-H5 are accepted.
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