The International Journal of Professional Management - ISSN 20422341
Fit for Growth: Strategy Renewal for a Digital Future,
Volume 16, Issue 4, 2021
Fernando Kevin Vince PhD, DBA, MBA, MBus (Prof Acc), FIPA
Introduction
Virtually all large companies have gone digital to some extent but many efforts fall short of their potential (Davis-Peccoud, Baculard, Caimi & Straehle 2018). Across industries, leaders continue to struggle with decisions around the best way to participate and organise digital commerce and transformation. Digital transformation is not something that should be simply positioned adjacent to existing business. Asking the question: "How may digital technologies complement existing business models and product offerings?" may be a good way to start. But there also needs to be a longer-term view to bring sustained competitiveness, with investment to educate, learn and innovate across business units, product lines, processes, functions and levels. Creating a future vision driving strategic transformation that is clear and actionable where everyone has a vested interest in making it a success.
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