The International Journal of Professional Management - ISSN 20422341
The Sources of Competitive Advantage in the Automotive Aftermarket Parts and Components Industry
Volume 16, Issue 5, 2021
Teh Boon Ang
DBA Candidate (Pole Paris Alternance) (Mantissa College); MCJ, Master of Criminal Justice, (University Malaya); CIA, Certified Internal Auditor, The Institute of Internal Auditors (IIA), USA; CFE, Certified Fraud Examiners, The Association of Certified Fraud Examiners (ACFE), USA; ACIS, The Institute of Chartered Secretaries and Administrators (ICSA), UK; Advanced Diploma in Commerce, TARC, Malaysia
Email: tehboonang@gmail.com
Dr Ian Mackechnie
Ph.D. in Business Management (Bulacan State University); Master of Commerce (University of Southern Queensland); Bachelor of Arts (Honours) (Charles Sturt University); Professor and Doctoral Thesis Supervisor, Pole Paris Alternance
Email: drianmac2015@gmail.com
Abstract
Competitive advantage is crucial for any business organisation to remain relevant in the marketplace and achieve a better performance than its competitors. This study explores three sources of competitive advantage in the retail segment of the Automotive Aftermarket Parts and Components Industry in Malaysia. These are innovation, human capital and information technology. The extant literature shows that these three sources have a positive effect on a firm’s performance and profitability. This study uses a single case qualitative study to investigate the effect of these sources of competitive advantage in the above industry.
Keywords
Competitive advantage, Innovation, Human capital, Information technology, Sources of competitive advantage
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