The International Journal of Professional Management - ISSN 20422341
The Impact of Omnichannel Strategy on Customer Experience and Customer Satisfaction in the Retail Sector in Malaysia
Volume 19, Issue 1, FEBRUARY 2024
Ikhlas Elfadil Babiker Fadl Elseed Salih DBA candidate (Pole Paris Alternance) MBA University of Wales Trinity Saint David Email: ekolis_ikhlas22@yahoo.com
Dr Ian Mackechnie Ph.D. (Bulacan State University), M.Comm. (University of Southern Queensland), B.A. (Hons.) (Charles Sturt University), B.A. (Griffith University), B.Acc. (University of South Australia) Email: drianmac2015@gmail.com
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