The International Journal of Professional Management - ISSN 20422341
The Effect of Social Media Marketing (SMM) on Electronic Word-of-Mouth (eWOM), and the Mediating Role of Brand Equity: A Literature Review
Volume 19, Issue 2, MAY 2024
Lim Lit Way DBA Candidate, IPE School of Management, Pole Paris Altenance, France, | MBA (Technology Management), Deakin University, Australia, | Graduate Certificate in Business, Curtin University, Australia, | B.Eng (Hons) & B.Com, University of Western Australia, Australia, Email: principal@xceleration.edu.my
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