The International Journal of Professional Management - ISSN 20422341
Digital Technologies, Competitiveness & Leadership: Case Study of 10 SMEs
Volume 19, Issue 3, JULY 2024
Fernando Kevin Vince
PhD, DBA, MBA, MBus(Prof. Accounting), MSc(Strategic Marketing), FIPA, FCIM.
Introduction
Digital technologies are transforming markets, more than 80% of organisations are digitally transforming the way they operate in the 21st century to take advantage of the digital DNA that drives success in high growth organisations (Gale & Aarons 2017). According to a McKinsey & Company (2020) study, Covid has driven companies to accelerate the digitisation of their customer and supply-chain interactions and their internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years.
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